Whenever there is a guest you hear that is not recognizable on a show, what are your first thoughts? Most of us listen, and then make a decision to keep on listening or change the channel within 10 to 30 seconds!
Does that mean the individual presenting does not know their information? Or that they’re not prepared, or not an expert or not interesting?
Absolutely not! Most likely the person you saw has a wealth of knowledge on the subject matter they were speaking on. Yet there was a decision made to change the channel or walk away. Why?
Speaking in public or more to the point presenting in public is challenging for many, especially to be effective. Effective in this case means keeping folks interested enough to watch or stay tuned in.
Here are 3 simple was to keep them from changing the channel when it is you being interviewed:
- Speak with POWER - Vocalists practice using their diaphragm to breath and strengthen their voice. Speakers do the same. A strong speaking voice demonstrates confidence and energy!
- Valuable CONTENT – People like to hear information that will affect them or help them. Make sure every minute has some component that relates emotionally to your audience.
- CONTACT Info – Work your contact information, product or service into the discussion every few minutes. You don’t want to sound like an infomercial, but you want to give listeners a chance to capture your info and not wait until the end to hear it.
As always, remember that your interview, whether it turns into a podcast or video-cast, is an ongoing promotional tool for you to use for as long as you want it. Make it valuable and entertaining to your listeners and you will hear from them!