3 Ways to Get the Most from Your Media Exposure

TV-Interview1-300x199 Whenever there is a guest you hear that is not recognizable on a show, what are your first thoughts?  Most of us listen, and then make a decision to keep on listening or change the channel within 10 to 30 seconds!

Does that mean the individual presenting does not know their information?  Or that they’re not prepared, or not an expert or not interesting?

Absolutely not!  Most likely the person you saw has a wealth of knowledge on the subject matter they were speaking on.  Yet there was a decision made to change the channel or walk away.  Why?

Speaking in public or more to the point presenting in public is challenging for many, especially to be effective.  Effective in this case means keeping folks interested enough to watch or stay tuned in.

Here are 3 simple was to keep them from changing the channel when it is you being interviewed:

  1. Speak with POWER - Vocalists practice using their diaphragm to breath and strengthen their voice.  Speakers do the same.  A strong speaking voice demonstrates confidence and energy!
  2.  Valuable CONTENT – People like to hear information that will affect them or help them.  Make sure every minute has some component that relates emotionally to your audience.
  3. CONTACT Info – Work your contact information, product or service into the discussion every few minutes.  You don’t want to sound like an infomercial, but you want to give listeners a chance to capture your info and not wait until the end to hear it.

As always, remember that your interview, whether it turns into a podcast or video-cast, is an ongoing promotional tool for you to use for as long as you want it. Make it valuable and entertaining to your listeners and you will hear from them!

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3 Responses to 3 Ways to Get the Most from Your Media Exposure

  1.  

    Hello,
    This is an awesome article. Very informative and insightful. i completely agree that with your 3 simple steps. Here is something that I do when trying to get the most from my media exposure.

    I interact with people without making them feel like they are being sold. Anytime we feel like we are being sold we visit what many call ‘the lizard brain.’ As a result individuals feel suspicious and responsible for watching for danger and confrontation. Alternatively we have to get people to the buying part of their brains. When we are in buying mode we are more inclined to ask, for instance, “Does this come in my size? ” and stick to the salesperson eagerly. I refer to this part of my brain as ‘my purring cat.’

    Thanks for a great article,
    ‘TC’ Teresa Clark

  2.  
    Media Guest Connect says:

    Thanks TC, much appreciated.

  3.  

    Hey,
    Great article here and I really enjoyed reading it! A lot of insightful tips and I completely agree with you that we should create valuable content. Here is what I like to do when creating content.

    Customers are a fantastic source of content. Not only will they know why they buy from you, they may also have some stories about how your product or service helped them. Have a third-party interview your customers. Make sure that whoever is interviewing your clients is asking them open-ended questions instead of yes/no questions. This gets your clients speaking more about particular interactions with your business.

    Thanks again,
    ‘TC’ Teresa Clark